Author: cbarney.45

Being a specialist, not a generalist

You need to specialize, to master one thing before trying to become everything to everyone. If your business/company is mediocre at ten things, but not great at anything, the only time people will choose you is if it is convenient. Otherwise they will go to the specialist.

For example, say your best attribute is that your price is low. It’s low, but not the lowest (maybe it’s the third lowest in town). For those customers who only care about price, they’re not going to go to you. They will go to the lowest price in town. There is minimal benefit to being the third lowest competitor in town. Instead, what you’ve done by trying to out-Walmart Walmart is cut your prices to the point that you have no profit and no margin for error.

Choose to specialize. Once you become a master of one thing and you’re known for it, you can more easily retain customers looking for that and then slowly expand and try to capture another specialized market. But remember, when you expand, choose only one area at a time to grow towards and master that next area. You can never become everything to everyone, so don’t try to be.

Responding to what happens to us

There is a great quote by Charles Swindoll in which he says, “life is 10% what happens to us and 90% how we respond to it.” The numbers are made up, but that’s not the point. The point is that we can’t control the world around us, but we can control our actions/reactions to life events. Trying to control what other people say, do, or think is a waste of energy. Trying to control a situation that is out of your hands or dealing with an event that might or might not happen in the future isn’t going to help. Don’t let the surrounding events dictate your life.

For past events, accept that what has happened has already happened. You can’t change the past, no matter how hard you want to. If it’s something that you did wrong, you can’t take back what you did. But you can apologize and make sure that you don’t do it again. If it was someone who wronged you, you can choose to forgive them or not. I’d choose to forgive though, because why carry around the negative feelings? It probably doesn’t affect the other person the way that you’re letting it affect you. You’re giving them power over you even after they have wronged you.

For events happening right now, you can only act with what information you have at hand. Do what you think is right, what feels right, and try not to live with any regrets. You won’t do things perfectly. And in the future you might chalk it up to being young and dumb, but that’s ok. Grow from your experiences. If you honestly believe that you’re doing what’s best (and trying to be empathetic if your actions will affect others), you’re more likely to be ok with your current decisions later in life.

For future events, develop plans. I will do Plan A if X happens and I will do Plan B if Y happens, etc etc. These should be general plans because nothing will ever happen exactly as you lay it out in your plan. But if you have a general idea of what you’ll do if certain things happen, you’re more likely to respond in a more productive way to the future circumstances because you’ve at least given it a little thought. You never know what the future will bring, but once again, life is only 10% what happens to you and 90% how you respond to it.

Ultimately, we are more responsible for the outcome of our lives than we tend to believe. Sometimes it feels like things are happening “to us” instead of “for us,” but the actions we take/don’t take often will have a far greater impact on our lives than the events surrounding us. Don’t be the victim in your life story. Be the victor. Conquer life’s challenges and keep working to be the solution as the world presents more problems to you.

Being true to yourself

I can’t change anyone’s mind. You can’t either. We can’t force others to change their thoughts or behaviors. We can only hope to influence these things with our words and our actions – by doing what we feel is right.

Don’t bury your head in the sand and hope that a problem goes away. Talk about it. Be open. Be vulnerable.

A lot of people don’t speak up because they fear they will lose their job, lose some of their social standing, maybe reduce their status among their peers… But really, what’s the worst that can happen? If you are punished when you stand up for something you believe in, it will be worth it. You may get some backlash from a select few, but you’ll get respect from others, and most importantly you can keep respect for yourself.

In the end, hopefully you’ll realize that chasing attention and admiration from others is a futile game. You have to work on keeping your dignity and respecting yourself. If you do that, you’ll live a good life.

Growth over comfort

Will you choose to be comfortable or to try to reach your potential?

Have you ever noticed that we make the most improvement when we are forced outside of our comfort zones? If that’s the case though, why aren’t we always pushing the limits of our comfort zones? It’s simple. It’s because we are creatures of comfort. Who doesn’t want to sleep in a warm, cozy bed? Or to not feel the pain of an intense workout? Of course we tend to stay within our comfort zones – it’s easier!

This is not to say that you always have to be going 100 mph in every area of your life, because at that rate you’re bound to burn out. But in order to move from average, mediocre, or good enough, to excellence, you can’t be complacent. Jim Collins said, “Good is the enemy of great. That’s why so few things become great.” Isn’t that the truth? So often we do just enough to get by – we’re ok with good, so we don’t push to be great. Good is comfortable. Great is difficult.

As I was reading the other day, I came across this quote by Benjamin Mays. He said, “The tragedy of life is often not in our failure, but rather in our complacency; not in our doing too much, but rather in our doing too little; not in our living above our ability, but rather in our living below our capacities.” It echoes the same sentiment that Jim Collins describes above. We all have so much potential that we never live up to. Make sure you don’t waste your time here by not pursuing your dreams.

I’d rather fail trying than to never have tried at all. We will stumble when we have lofty goals. We’ll be uncomfortable at times. But remember, there is no growth without discomfort.

Doing the right thing, always

You build resilience by encountering and overcoming difficult situations. You build character by the choices you make when the going gets tough.

It is easy to do the right thing in times of peace. But when you’re being challenged? That’s when you need to step up.

Think about the long-term ramifications of your decision and if you will be proud of what you’re about to say or do. The same can be said of your inaction as well. Will you be able to look back and be proud by not doing something?

Hindsight is 20-20. We all wish we could have said something or done something different at some point in our lives. Try not to make today one of those days.