Comfort or growth? Those are our choices

We usually have two options.

1) Stay comfortable/safe by doing what we know, even when we recognize that we are capable of doing so much more.

2) Grow by trying new/challenging things. We might stumble along the way, but there will be no growth by staying within our comfort zone.

If you’re not making a conscious decision to grow/improve everyday, you’re subconsciously choosing stagnation. There’s nothing wrong with that if you’re ok with it, but if you truly want growth, you’ll have to work for it and get comfortable being uncomfortable.

Be consistent and enjoy the process

If you learn to enjoy the process, the rest will fall into place. You’re more likely to end up with the result your desire and learn to be happier (both during the process and with the end result).

For example, instead of just saying, “I want to lose 25 pounds,” try to figure out what process you need to follow to do this. Do you need to cut out sugar and processed foods, work out for 30 minutes or more five days per week, drink more water, get better sleep, etc.? If you can learn to love doing those things, you can easily achieve the result you desire. And then when you get to your goal, you’ll also be much more likely to keep those healthy habits because you actually enjoy doing them! No more of this “yo-yo” dieting. No more working out really hard for 3 months and then not working out at all for the next 6 months.

You have to be consistent to achieve results. And the more you enjoy the boring, consistent process, the better results you’ll see.

Setting stretch goals

“We aim above the mark to hit the mark.” – Ralph Waldo Emerson

Set lofty, stretch goals that are challenging and make you question how you’re going to actually achieve them.

If you ask big questions, you’re forced to come up with big answers.

You don’t have to know every step to get there. But figure out the big steps you think it will take and start with the first step. Figure it out as you go – following the rough outline you laid out and letting your experience and mentors guide you along the way.

Even if you don’t hit your lofty goal, you should have still succeeded in other areas along the way. Swing for the fences and you might still hit a double. But the key is to strive for improvement, don’t strive for perfection. Keep a positive attitude and enjoy the journey.

On selling

Confidence is key to selling. If you lack confidence and are meek, it doesn’t matter if you have the best product and it’s at a great price. If you leave any doubt or confusion in the buyer’s mind, you’ll lose them to more confident competitors.

When you lack confidence in your own product, people will find reasons (real or made up) as to why it’s not a good purchase.

Know your product inside and out. Know the competition’s product. Understand the market in general. Be positive, talk clearly and concisely, and be energetic (but not annoyingly so). Dress according to what is expected of the product you’re selling and the people you’re selling to. When in doubt, slightly overdress as opposed to being underdressed for the occasion.