People fear losing so much that they end up losing. Everyone wants to be rich, but they are so afraid of possibly losing money, that they don’t invest. They lose out on reaching their potential because they play it too safe. It’s like the saying goes, everyone wants to go to heaven, but no one wants to die. But if you don’t die, you can’t go to heaven. You are going to have ups and downs in life, you’re going to have failures and setbacks. But if you avoid risk altogether, you’re also avoid reaping the best rewards and guaranteeing that you won’t reach your full potential.
No risk = no reward.