“If you can’t describe what you are doing as a process, you don’t know what you’re doing.” – W. Edwards Deming
Processes can feel like barriers, but they’re actually like bumper lanes in bowling. When you “wing it” and don’t have a process in place, you’re going to get inconsistent results. When the right processes are set in place, it gives you the freedom to tweak your pitch/presentation within the parameters of the process. It still lets you experiment, but will get you better, more consistent results.