“Your customers don’t care what it took for you to make something. They care about what it does for them.” – Seth Godin
You have to provide value to your customers, and the first step to doing that is asking good questions. What do they want? What issue(s) are they trying to eliminate? It’s not about what you want; think about it from their perspective. Try to understand what they’re really saying. Can you help them get what they want? If not, can you refer them to someone who can help? Be of service to them and they will want to work with you again and again.