Action —> Competence —> Confidence —> Success

Taking action will help increase your competence, which will give you more confidence. The more confident you are, the more likely others will be drawn to you, increasing your likelihood of success.

If you want to be successful in anything, it all starts with taking action. Whatever you are afraid of, that’s probably what you need to do. Charge towards your fears or what is difficult for you. Chances are, it’s difficult for others as well, and when you’re willing to do what others aren’t, you’ll see results that they won’t get. Take action. Ryan Holiday paraphrases a famous Marcus Aurelius quote (shown below) with the title of his best-selling book, “The obstacle is the way.”

The obstacle is the way
“The impediment to action advances action. What stands in the way becomes the way.” – Marcus Aurelius

If you’re afraid of prospecting for new clients, that’s probably because you are uncomfortable doing it and you need to do it. You have to take action to actually get better at it. The more you practice something, the more competent you’ll become, and the more competent you become, the more confidence you will earn.

It will be difficult to make the decision to deliberately put yourself in a position where you might fail, but you must do this. It is the only way to get better quickly. You can read or talk with others who have done it before you all you want, but eventually YOU need to take action. The sooner you realize this and start doing it, the quicker you can achieve your dreams.