doing | The Caleb Barney Collection

Strategy is the determining factor for dreams and nightmares

“Without hard work, a great strategy remains a dream. Without a great strategy, hard work becomes a nightmare.” – James Clear

Nothing will get done without someone rolling up their sleeves and making it happen.

Reading about ideas isn’t very difficult, although not nearly as many people read as they should.

Thinking about ideas is a little harder, as you have to give yourself time to think and permission to think of ideas that may fail on the first several iterations.

Actually working to complete an idea is the hardest. A lot of people read about ideas or talk about ideas, but never act on them. Taking action is the hardest of the three and usually requires the most effort.

But, while I agree that working hard will help take you far, what if you’re working towards the wrong thing?

If you don’t have the right strategy, your work ethic can only take you so far. You are only as good as your strategy.

For example, say you want to build a business. You can work really hard at building your website, making a logo, looking into forming an LLC, and interviewing an assistant, but if you haven’t come up with a strategy to find customers, you’re going to fail. In this scenario, you can easily put in 40, 60, or even 80 hours per week and not see any results that are helping to keep your startup in business.

Figure out what is important to you (what your goals are) and then come up with a relevant strategy to help support those goals. Otherwise all of your hard work will become a nightmare.

Getting things done

“If you want something done, ask a busy person to do it. The more things you do, the more you can do.” – Lucille Ball

Have you ever noticed that when you’re really busy, you don’t feel tired until after you sit down for a break?

Or have you ever noticed that when you have two months to complete a project, you finish (and usually start) the project in two months? But if that same project was due in two weeks or even in two days you would still get it done?

Just like Newton’s first law of physics says, “An object at rest stays at rest and an object in motion stays in motion…”

Those who are constantly doing things and making things happen (setting goals and regularly achieving them by taking consistent action) will likely continue to do so. But those who “have all the time in the world” and are not currently in motion will likely not get the task done in the timeframe you want.

This is why it’s so important to stay in motion. Just get started. We should seek progress, not perfection. Perfection is a myth we tell ourselves we are striving for, but in reality it is masking our tendencies of procrastination. Done is better than perfect. Strive for starting, making progress, and finishing a task. Don’t get distracted with the next shiny object. Start something, finish it, then move on to the next one.

Just do it

If you wait to start until you feel like you’re “ready,” you’ll never get started.

You’ll never be 100% ready for what happens next because we can’t predict the future. All you can do is put yourself in the best position to succeed by reading about a subject and asking others who have already accomplished what you want to do. From there, take action. Even if you’re taking baby steps, that’s better than procrastinating and always being in learning mode.

We often confuse learning with productivity. Learning is amazing, but if you don’t do anything with what you’ve learned, it should actually be re-categorized as entertainment. DOING something meaningful is productive. Make sure that you don’t confuse step one (learning) and step two (taking action to stay busy) with productivity.

Doing is better than saying, but delegating is better than doing.

“Well done is better than well said.” – Benjamin Franklin

I think of Ben Franklin’s quote above in two ways. The first is how I believe he meant for it to come out, which is being a smooth talker and having a quick wit is great, but you need to be able to actually accomplish what you say for it to mean anything. (Talk is cheap.)

The second part related to this quote is that I don’t think it matters whether you are the one who is physically doing the work or if you delegate it (using your words to convey the purpose/inspiring others to take action to accomplish the goal). That doesn’t matter – it’s about the end result. In that case, saying it well can lead to doing it well (by others).

Do you think Elon Musk is working on a space shuttle, turning a wrench on a Tesla, or doing the bulk of the engineering work to bore a tunnel under Los Angeles? Is Jeff Bezos packaging and delivering each Amazon order? They’re working on their business and focusing on the big picture to move their companies forward. It is still very important to do the other things, or else the companies would go out of business, but without growth, stagnation creeps in and other companies will eventually catch/pass them.

When starting a business, you’ll probably have to do the majority of the work yourself or as part of a small team. That’s probably a good idea because it allows you to have a better understanding of best practices, what not to do, etc. But you will eventually reach capacity (there’s only one of you and so many hours in a day). At that point (or, hopefully, before you reach capacity) you need to think of hiring others to help you. You can then delegate the work that doesn’t need to be done by you anymore. The end result is the same (it gets done), but you get to focus more on the big picture/expanding your business. If you don’t do this, and you are always the one doing the work, the only difference between you and an employee is that you own your job. You’re not a business yet. Because if you get hurt, sick, or want to take a vacation, guess who’s not making money? You.

Have at least a basic understanding of how to do things well, but it is equally important to learn how to say things well, as that is what will eventually free you from the “rat race.”

Reading vs experiencing

Reading about something is not the same as experiencing it. A lot can be learned from reading, so this is not trying to discredit reading at all. But being a part of something/experiencing it is completely different than looking at it from the outside-in.

For example, I can read about D-Day, but I will never know what a soldier experienced during that battle. Or I can read about Yellowstone National Park is, but I can only imagine what it’s like to see it in person.

Read often and read broadly. It’s nice to have a good knowledge base of many subjects. But be humble enough to know that just because you’ve read about something doesn’t mean that you truly understand it. Go experience things as often as you can. When it comes to trying something new or going somewhere you’ve never been before, say yes. Because there is no substitute for experience.