On conflict…

Don’t go seeking conflict and confrontation, but don’t be afraid of it either. Both extremes are not good. Have a back bone and stand up for what you believe in, but do it tactfully and respectfully as to keep the negotiation going. If you shut a conversation or idea down, you’re treating it as a win-lose situation. That may be necessary for some things (hostage negotiations, for example), but if you want to have a long, meaningful relationship with that person there needs to be some “give and take.” If you always win (or lose), eventually that other person won’t want to deal with you anymore.

No means no (for now)

No doesn’t mean no forever. It means no for now. It means not yet. It means that your current offer hasn’t enticed them enough or that they are not motivated enough to accept your offer. No isn’t the end of the discussion, it’s the beginning of the negotiation. If you really want to make a deal, don’t stop at no. Dig deeper and see what relatively minor concessions you could give to the other party (which may be of little value to you, but greatly valued by them) to sweeten the deal.