Focus on what you can control (housing market edition)

I’m a Realtor in Northeast Ohio, and just like so many places in the country, there are not many homes listed for sale right now, yet there are a lot of people looking to buy a home.

In the real estate industry, we call this a sellers market because there is such low housing inventory.

In economics, they call this supply and demand. There is too little supply (houses for sale) and too great a demand (buyers).

I hear people complain all the time about “no homes” being for sale or that the ones that are on the market are too expensive. While this is true to a certain degree, it’s the reality we face and that we cannot change.

Stoicism teaches us to focus on what we can control (our actions) as opposed to what is outside of our control (our surrounding environment/the housing market/other people’s actions). So in this case, as a buyer, what can you control? Luckily for you, I’ve come up with a list to share…

– Have you been pre-approved from a reputable lender? If not, you could put extra stress on yourself by trying to get this done prior to an offer deadline. Many sellers and their listing agents are asking for pre-approval letters or proof of funds (if it’s a cash deal) to be submitted with an offer to even be considered. They want to make sure that the buyer they choose to purchase their home actually has the ability to do so! Getting a pre-approval letter from a reputable lender will help reassure them that you (and that lender) can actually close.

– Do you have the rest of your financial picture together? Your lender will check your credit score, debt-to-income ratio, how much you have saved, etc. But once they’ve done that, you need to do your part and not make any big changes (unless they are adding to your net worth and/or increasing your income). Don’t open up another line of credit. Don’t purchase furniture for the new house or buy/lease a new car. Before making any sort of big purchase, consult with your lender. Also, be aware that there are costs to buy a house. This includes your home inspections and appraisal before you buy the home as well as your down payment, lender fees, and title fees at closing.

– Do you have a clear idea of what you want in your next home? You should have a must have list, a nice-to-have list, and a dealbreaker list. Basic things on this list are the amounts of bedrooms, bathrooms, square footage (sometimes), garage info (attached versus detached vs none, and how many cars can you fit in there), if you’re ok with an HOA, if you want/need a fence, a basement, etc.

– Have you connected with a Realtor? A local expert can tell you if your wants/needs are realistic in that area and within your budget. They can also help you understand what it takes to have your offer accepted in today’s market. Lastly, if you share with them what you’re looking for, they can set you up to receive email alerts anytime a property that meets your criteria hits the market.

– Are you prepared to act quickly on the right house? If you’re in a seller’s market and you find a great house – priced right, fits your needs, in the right location, etc – are you prepared to act? If not, it might be too late. Sometimes, speed wins…the first person to make an offer has the advantage.

On what it takes to sell…

There are three things you need to consider when selling. They are:

1. The right PRICE

2. Enough EXPOSURE

3. Good APPEAL

You can sell anything if any single one of those things is convincing enough for the buyer. But, you can sell it quickly and even get into a “bidding war” from the buyers if you get multiple of those items right.

For example, if you offer to sell a $300,000 house for $100,000, you’ll be able to sell it immediately. The price is so good that it can overcome the possible lack of exposure or appeal.

The opposite is true too. If you price a $300,000 home for $400,000, it doesn’t matter if you get a lot of interest in the house and it looks nice. If one thing sticks out too much (good or bad), it will help or hinder your ability to sell it accordingly.

That’s why you need to focus on moving any of these three items in your favor as much as possible. Even if the house is priced higher than it should be, if you get enough eyes on it, you still might sell it just due to sheer volume of people who see it. Or, from the appealing aspect of it, if a house is beautifully staged or you can help people envision living a happier/better life there, they will be more willing to buy it. If it is appealing enough, they may be willing to pay more than market value because it is promising them intrinsic value.

When listing a home, the sellers and I come up with the price together. Yes, they’ll mostly rely on my research and opinion for what the market value is, but ultimately they get to decide what we list the home for (the asking price).

The exposure is solely up to me. The sellers are paying me to sell their home, and with that comes the responsibility for me to get as many eyes on it as possible. The sellers can help by spreading word to their family/friends/co-workers and posting on social media, but really, it’s my job to get the word out to as many people as possible.

Lastly, the appeal is mostly up to the sellers. I can make suggestions on what to keep/remove from their home, how to stage the home, what needs more cleaning and what updates need to be done, but it’s up to them to actually do those things. If they have a messy house or if potential buyers leave feeling like they need to immediately wash their hands, the sellers just hurt their chances to sell.

These are the three basic items we need to factor in when thinking of selling anything. There are many other elements involved in selling, but if we get these three things right, we will have the best chance to sell that item quickly and profitably.

Selling trust, not just houses

I’m a Realtor in the state of Ohio, with a focus on residential and investment properties in Northeast Ohio (buying/selling anything within a 45-minute drive of Medina).

I want to earn my clients’ trust by pointing out the pros AND the cons of any house purchase they’re considering. I’m not one to typically fluff up a house and try to “sell” my clients on buying it. Sure, I may get quicker sales if I only point out the positive things and don’t play devil’s advocate, but that is short-term thinking. My goal is to truly be their fiduciary – working for them as if I was working for my best friend or family member.

The way I see it is, if I tell clients the truth, even if it splashes a little cold water on their hopes, at least I know two things will come of it. First, I can sleep well at night knowing that I’m not a snake oil salesman. And second, if I earn that person’s trust and respect, I will earn a customer for life and hopefully get referrals for helping them.

If you or anyone you know is interested in buying/selling a home in Northeast Ohio, reach out to me today and I’ll see how I can help.